How Torque Is Disrupting India’s $23 Bn Furniture Industry With Custom Made Designs
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How Torque Is Disrupting India’s $23 Bn Furniture Industry With Custom Made Designs
- 27 March 2025
- Akriti Singh
India’s $23 billion furniture industry has traditionally been dominated by mass-produced designs that often fail to meet individual customer preferences. However, Torque India, a fast-growing furniture startup, is shaking things up by offering affordable, high-quality, custom-made furniture that caters to modern Indian homes.
Bridging the Gap Between Customization & Affordability
Founded by Sagar Shah, Torque India was born out of the realization that Indian consumers were stuck between expensive designer furniture and cheap, low-quality alternatives. The company aims to bridge this gap by providing stylish, durable, and fully customizable furniture at competitive prices.
Torque’s product range includes:
✅ Custom-built sofas, beds, and recliners tailored to personal preferences
✅ Choice of materials, fabrics, and colors to match home aesthetics
✅ Direct-to-consumer (D2C) model to cut down on middlemen costs
The Power of Made-to-Order Furniture
Unlike traditional furniture brands that mass-produce generic designs, Torque follows a made-to-order model, ensuring that every piece of furniture is crafted according to the customer’s specifications. This allows buyers to choose dimensions, upholstery, and finishes, making each product truly unique.
Sustainability & Smart Manufacturing
One of Torque’s biggest differentiators is its sustainable approach to furniture-making. By adopting lean manufacturing processes, the company minimizes waste, optimizes material usage, and ensures environmentally responsible production.
Additionally, Torque uses:
🔹 Smart production techniques to reduce material wastage
🔹 Sustainable wood and eco-friendly materials in its designs
🔹 Efficient supply chains to offer quick and reliable delivery
Disrupting the Traditional Furniture Market
Torque has witnessed rapid growth, with its revenue jumping from ₹4 crore in FY22 to ₹10 crore in FY24. With increasing demand for customizable furniture, the company expects to reach ₹18-19 crore in FY25.
By offering a premium, yet accessible furniture-buying experience, Torque India is transforming the way Indian households furnish their homes—one custom piece at a time.
🚀 The Future of Indian Furniture Is Custom-Made! 🚀
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